Customer Outreach
Your regulars went quiet. Bring them back.
The customers most likely to return are already in your POS. Cannabase surfaces them, ranks them by value, and tells you exactly what to say.
The scenario that changes everything
37 customers bought Blue Dream 3× or more. New batch just landed.
Cannabase identifies every customer with a pattern — a strain they always come back for. When that strain hits your floor, your regulars hear about it automatically. Before it sells out. Before they buy it somewhere else.
Cannabase Outreach
now
Blue Dream just landed.Hey — you've picked this one up a few times and we just got a fresh batch in. Come grab it before it's gone.
Sent to 37 customers · 0 manual effort
Your loyalty program gives you data. Not decisions.
Most dispensaries have customer data sitting in their POS and loyalty platform. The problem is not a lack of data — it is a lack of a clear answer to the question: who do I reach out to, and what do I say? Cannabase answers that question with a ranked list, not a 10,000-row CSV you have to sort yourself.
the typical lapse window before a customer becomes someone else's regular
more likely to buy again from a personalized outreach vs a generic blast
ranked and ready — not 50 filters applied to a raw export
What it does
Six signals that bring customers back.
Lapse detection
Identify regulars who have not been in for 21, 30, or 60 days. Ranked by historical spend and recency — so you know who is worth reaching out to first.
Win-back outreach lists
Not a raw customer export. A prioritized list with context: why each customer was flagged, what they usually buy, and how long they have been away.
Strain affinity mapping
Know which customers always buy when a specific strain or brand comes back in stock. Notify them the moment it lands — before it sells out.
Spend-tier segments
Separate your VIP buyers from occasional visitors. Tailor your outreach to the level of relationship you have built with each segment.
Campaign performance tracking
See which outreach lists actually drove people back in. Attribution tied to POS transaction data — not just email opens.
Privacy-first approach
No third-party marketing platforms required for the analysis. We work from your existing customer data. Your list stays yours.
This works best with